About Me

About

 
 

I’m a creative and accomplished CMF (Color, Materials, and Finish) designer with over 20 years of cross-disciplinary experience spanning automotive, graphic, textile, and interior design. 

Throughout my career, I’ve applied my design expertise across a range of industries and disciplines, from textiles and illustration to branding and interiors. This diverse foundation ultimately led me to the automotive sector, where I worked as a CMF designer for Cadillac at General Motors in Detroit. There, I led material strategies and design for both interior and exterior applications, managing end-to-end CMF development for luxury vehicles.

Working with globally sourced materials across complex vehicle platforms sharpened my approach to systems thinking and design execution at scale. I collaborated closely with engineering, UX, and marketing teams to deliver premium, sustainable material solutions aligned with brand identity, cost targets, and global production demands.

Design is my language—and I believe it evolves through continuous exploration, cultural engagement, and curiosity. My cross-disciplinary perspective allows me to craft visually rich, meaningful solutions that connect brand, user, and material in an authentic way.

I’ve been recognised for delivering high-impact, executive-level presentations and translating customer values into refined, future-forward CMF strategies. I’m excited to bring this passion and global experience to new challenges in the luxury automotive space.

To learn more or request my CV, feel free to contact me at design@elizabethworkman.com.